Blogging is an artform that scares many micro-business owners. But a well written blog on a website can help humanise the organisation - making it warm, friendly and sometimes even witty. They are a chance for your to communicate the voice of the brand you’re trying to communicate, and I think they are important.
But where to start? Through our Simple Sites programme of small websites for start-up businesses, I get to meet a lot of business owners starting out on the journey to defining the business, proposition and brand. Many are B2B and many think blogging isn’t for them because their [cleaning / accountancy / taxation / building]* business isn’t that interesting. *delete or extend as applicable
In my experience every business has an interesting angle, something that makes them a little different. It might be their background, or who they work for, or the way they work. Everyone’s business has a story to tell.
If you’re looking for inspiration for stories to tell on a B2B blog, you could do worse than look at trade journals. Don't plagiarise, but it’s perfectly fair to read an article, put the journal down and write and review in your own words.
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Finding that story can be difficult, and may benefit from the help of a marketeer, or copy writer. We can help with both of these skill sets so feel free toget in touch.