it’s open source meaning there are no licence fees and so offers a considerable cost saving to clients in comparison to Umbraco’s competitors such as EpiServer and Sitecore that can cost tens of thousands of pounds per year;
it offers a solution to fit your exact needs - giving you the freedom to build your websites, Apps or other solutions exactly the way you want;
it’s flexible - providing a perfect framework for any type of project whether big or small, complex or simple, private or public;
its integration possibilities make it simple to build or add anything whether it’s an e-commerce platform, CRM, a 3rd party personalisation engine or an existing on-site legacy business system;
it supports the agile processes of modern digital projects where its essential that Editors can publish where and when they want, and where developers can deploy new features and bug fixes constantly;
it provides APIs for developers to extend and tailor the User Experience for the type of content your specific project requires;
it makes a User Experience designed to optimise the flows of creating and managing your website’s content;
it’s fully GDPR compliant for user details with powerful, editor controlled GDPR compliant forms management.