Small Luxury Hotels of the World

Umbraco powered customer portal enabling SLH and it's partner hotels to work together like one team to deliver exception customer experiences.

luxury hotel

Clients Problem

Small Luxury Hotels of the World™ (SLH) is the most desirable community of independently minded travellers and independently spirited hotels in the world.  With 600 hotels in 90 countries, each with just 50 rooms on average, SLH properties are able to offer secluded, discrete options with the highest standards of luxury and guest wellbeing

MySLH is an extranet designed for Hoteliers to manage their relationship with SLH, featuring data such as Mystery Stay, Quality Reports, and the facility for hotels to view and sign up for the latest comarketing opportunities.

The site was built a number of years ago on the EpiServer Platform and was a hit with hoteliers and SLHs Revenue Account Managers, who provide the interface between SLH hotels and the Corporate Head Office.

However, after a 2022 migration of the main SLH.com website off EpiServer to Sitecore, the costs to continue MySLH on EpiServer were prohibitively expensive.

Our Solution

We designed a new user experience for Hoteliers inline with the latest SLH brand, and established new user journeys based on key features of the site.

Working with SLHs Salesforce consultants, we agreed a new API to decouple MySLH from Salesforce, yet provide extensive two-way integration.  This new API enabled the Umbraco based website to retrieve Events and Quality Assurance, reports.

We then developed Umbraco Forms integration with the Salesforce API to enable Hoteliers to also apply for Marketing Opportunities which then can be seamlessly managed by Revenue Account Managers in Salesforce.

An integration with Hyatt Hotels enabled SLH hotels that were part of the Hyatt system to report monthly sales and occupancy data to Hyatt's systems, replacing a highly manual email system.

Lastly a two way integration with Salesforce enables Hoteliers to access customer data for members of SLH Club, enabling hotels, each which are independently owned and operated to provide a joined up customer experience for members, including redeeming free night vouchers.

TESTIMONIAL Impact on the Customer

Hoteliers were pleased to use this new platform which has provided a platform for growth of the relationship between SLH and its hoteliers.  

But crucially the costs of the project were lower than the annual cost of licensing EpiServer, and so a return on investment was made within the first year.

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