With the continued growth in online giving, there has never been a better time for charities to harness the power of the internet, in particular the power of key words in Google.

Google Grants offers up to $10K of free advertising each month to UK charities, allowing them to target adverts to relevant searches.

So far, so brilliant - but in order to make maximum use of this charities need to take into account three key things.

Increasing the number of keywords attached to your campaign is likely to attract new donors, especially if you use words such as ‘environmental donations’ to capture people interested in the green cause as well as your specific group within this (or indeed any other area).

Would-be donors want to know if groups are legitimate, so using sitelinks in your ads that link to pages on your site explaining how donations are used shows transparency and promotes trust easily.

Finally, consider adding social extensions so that viewers can see how many others have +1’d your profile page, website and ads, as recommendations make people more likely to get involved.

If you’d like help making any of this work for your charity, then please get in touch