OUR BLOG

With the continued growth in online giving, there has never been a better time for charities to harness the power of the internet, in particular the power of key words in Google. Google Grants offers up to $10K of free advertising each month to UK charities, allowing them to target adverts to relevant searches. So far, so brilliant - but in order to make maximum use of this charities need to take into account three key things. Increasing the number of keywords attached to your campaign is likely to attract new donors, especially if you use words such as…

Whenever a business or charity asks about video I always recommend posting video content on YouTube and then funnelling the videos back onto their own website.   Not only does YouTube invest heavily in its server infrastructure – far more than you can likely to afford if you did it yourselves.  But also there’s loads of SEO benefits that come from the social liking and linking aspects of YouTube. YouTube’s Non-Profits programmes supports charities in the UK by giving them premium features for free, including clickable calls to action in videos and donate buttons to increase fundraising. All this for…

I’ve met with a number of charities in the last few weeks who’ve wanted to get more traffic to their website.  It might be to raise their profile, to sell their latest idea, or to raise more funds, but it all starts with Google. What surprises me is that so few charities know about Google Grants a programme for charities which offers $10k of free advertising on Google per month.  That’s right, $120k of funding per year. Think about it, if part of your charity delivers services which help to fund your good work, such as meeting rooms or…