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Last week I wrote a LinkedIn post about ChatGPT and how it could soon replace me in my role as a marketer, copywriter and technical sales person.  But how practical was that idea?  I've spent the intervening week trying to use ChatGPT in my everyday work life, and I'll share some observations about why I think it's ready for the mainstream. What is ChatGPT? ChatGPT is a cutting-edge natural language processing technology - a form of Artificial Intelligence - developed by OpenAI. It uses a powerful deep learning algorithm to generate human-like responses to text-based queries in a conversational manner.…

Users are less intimidated by shorter, more meaningful URLs that consist of words (not lots of numbers and codes), and while Google is good at indexing even complex URL structures they consider it to be best practice to choose page URLs that are more human friendly. That means using a web CMS which enables editors to choose their own URL, such as Umbraco, and then choosing names that are short and meaningful, and not stuffed with keywords in a vain attempt to game the Google indexing bot. Read more about good URLs in the Google SEO starter guide. At Carbon…