For many B2B small business owners, gaining new leads through Google is their holy grail. At all costs their new website must deliver new leads. As in many walks of life understanding the beast can help you master it, but many small business owners fail to grasp how Google works at an elementary level. That’s a real problem.
This article from SEOmoz gives a (fairly) gentle overview of the way that Google works and how they’re trying to make improvements to the worlds favourite search engine. It’s really worth spending some time studying, as once you understand the way Google works you can begin to hone your skills and the quality of your website.