What’s in a name?

Those following events at Carbon Six Towers will know that last month we rebranded from Orcare to Carbon Six Digital. But I’ve been asked a few times – why Carbon Six?

The name change has been an aspiration of mine for some time. I was unhappy with Orcare - we’d had the name since I dreamt it up circa 1999 when I was developing software and websites for care homes. But we’ve moved a long way since then.

Now we are a specialist Umbraco development agency, building awesome .NET based websites for other agencies. We’re Umbraco Gold Partners, it is at the absolute core of what we do, and we wanted that to be communicated through our name.

So how does Carbon Six relate to Umbraco? Hold tight…

Umbraco is the Danish word for Allen Key, the sort you get in Ikea flatpacks. Allen keys are hexagonal. Graphene is a type of super strong carbon which is laid out in a hexagonal lattice, also the atomic number of carbon is six.

Unfortunately I couldn’t spell graphene, so Graphene Six was out.

I can’t claim credit for the name, instead that was our Commercial Director Adam Beard who dreamt it up, over a weekend after I’d totally despaired and decided not to change the name at all. So a hat tip to Adam.

So there you have it. Welcome to Carbon Six Digital.