Integrating Umbraco with your IT Systems

Umbraco is an easy to use and effective Content Management System, but it is also platform on which you can build a rich digital experience, brining today data and functionality from a wide range of marketing, sales and customer service tools.  By integrating using out of the box no-code and low-code integrations, or commissioning a custom integration that delivers exactly the business functionality you need, you will be able to provide a far more compelling customer experience.

Why integrate Umbraco with your IT Systems?

Integrating your IT systems with your content management system (CMS) can bring a number of benefits to your organization. Some of these benefits include:

  • Improved efficiency: Integrating your systems allows you to streamline processes and workflows, which can save time and reduce the risk of errors.
  • Enhanced collaboration: Integrating your systems can make it easier for teams to share information and collaborate on projects.
  • Better data management: Integrating your systems can help you to centralize and manage your data more effectively, making it easier to access and analyze.
  • Increased security: Integrating your systems can help to improve security by allowing you to manage access to data and systems more effectively.
  • Greater flexibility: Integrating your systems can allow you to easily scale and adapt to changing business needs.

Overall, integrating your IT systems with your CMS can help to improve the efficiency and effectiveness of your organization.

Is Umbraco good for Systems Integration?

In short, yes.  Umbraco provides an excellent platform to integrate with your existing marketing, sales and customer service systems.  

Many people call this a composable Digital Experience Platform - composable meaning that you can create a really rich customer experience by piecing together the many different systems in your organisations that you may want your customers to interact with.

In this video, Carbon Six Digital CEO Paul Marden, talks more about composable Digital Experience Platforms, and how Umbraco can integrate well with your marketing and sales systems.

What systems does Umbraco integrate well with?

Umbraco is built using modern Microsoft .NET technologies and so can easily integrate with most modern sales, marketing and customer service systems.

Umbraco has developed integrations with:

These integrations are add-on packages that have been developed by the Umbraco Integrations team, which provide basic out of the box integration capabilities for Umbraco, with little or no need for coding.

How do you integrate Umbraco with other systems?

Recently Umbraco also created integrations with Zapier for both the core Content Management System and Umbraco Forms.  This means that without any code you can integrate Umbraco with thousands of sales and marketing systems.  

Common systems that have an integration in Zapier that you can feed content or Forms data to include:

  • Google Sheets and Excel - post forms submissions from Umbraco Forms entries to a new row is a Google Sheet
  • Notion - post new Umbraco Form entries to a new row in a Notion database, or post Page Publications to a Notion Database as part of a workflow with your SEO agency
  • Mailchimp - gather new Umbraco Form entries and submit these to a list in Mailchimp to receive newsletters or other marketing materials.

Can you do more than just the out of the box integrations?

Beyond no-code integrations you may want to consider a custom integration, developed for your particular business needs.  

There are a number of different approaches to enable integration of Umbraco with different applications.  As Umbraco is built on modern Microsoft technologies you can write .NET inside your Umbraco site that can integrate with any other system that has an API or Application Programming Interface.  

Common systems with an API that custom Umbraco code can consume includes:

But that’s just a short list, essentially if your application has an API (commonly RESTful or SOAP based) then you can integrate Umbraco with it.

Many systems with APIs provide shortcuts called Software Development Kits (SDKs) that simplify integration further still.  Popular platforms with .NET based SDKs that can easily integrate in Umbraco include:

Find out more about integrating Umbraco


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