Whenever a business or charity asks about video I always recommend posting video content on YouTube and then funnelling the videos back onto their own website.
Not only does YouTube invest heavily in its server infrastructure – far more than you can likely to afford if you did it yourselves. But also there’s loads of SEO benefits that come from the social liking and linking aspects of YouTube.
YouTube’s Non-Profits programmes supports charities in the UK by giving them premium features for free, including clickable calls to action in videos and donate buttons to increase fundraising.
All this for free. How fantastic is that?
Of course, if the idea of telling your story through video scares you then we can recommend a whole host of great video production companies, so why not give us a call.
Read on... Charities: Get help raising funds and profile with YouTube.
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